Get Found First with Google Local Services Ads (LSAs)

If your business offers local services, Google Local Services Ads (LSAs) should be a vital part of your PPC strategy. These ads help your company appear at the top of Google results putting you directly in front of local customers who are actively searching for your services.

Adwenza specializes in managing and optimizing LSAs to help you connect with verified, high-intent leads. Our tailored approach ensures your local advertising delivers measurable results from more calls and messages to increased bookings and sales. Don’t wait your ideal local customers are already searching. Get your personalized LSA strategy proposal today!

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“I have 16 years of industry experience, and Adwenza is the best agency I’ve ever worked with.”

Rated 4.9/5 stars on Clutch

Rated 4.9/5 stars on Clutch

Get a Preview of Our Google Local Services Ads (LSA) Management

Visit our [PPC services page] to explore complete details on our LSA Ads Management pricing and packages.

Custom Google (LSA) Plans
Starting at $3000/Month

1. Your Ad Spend

Your advertising budget shapes your monthly management cost and determines which ad platforms—like Google, Bing, or Programmatic—deliver the best ROI for your goals. Our strategists tailor recommendations to help you maximize every marketing dollar.

2. Networks and Targeting

We customize your campaign strategy based on your target audience and market reach. Whether you’re advertising locally or nationally, our PPC experts choose the best-performing channels to drive conversions.

3. Creative Needs

Already have in-house designers? We’ll integrate your existing assets seamlessly. Need help creating custom-branded ad creatives? Our design team can craft professional, high-impact display ads that align with your campaign goals.

INCLUDED IN ALL PLANS:-

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What Do Our Google Local Services Ads Include?

Here’s a breakdown of what’s included in our Adwenza Google LSA management plans — designed to help your business dominate local search results and connect with high-quality leads faster.

Voice search optimization

Voice search is transforming how people find local services. By 2025, over 1 billion consumers are expected to use voice assistants daily to locate nearby providers.

As “Hey Google” and “Alexa” become part of everyday search behavior, it’s crucial your ads are optimized for voice-based queries. Adwenza ensures your LSA campaigns are perfectly tuned for voice search — helping your business appear when local customers speak their needs aloud.

Every Adwenza Local Services Ads plan includes voice search optimization to:

With Adwenza, you’ll never miss a potential customer,No matter how they search.

Budget management

Maximize every dollar of your ad spend. Our PPC specialists continuously monitor and adjust your Google LSA budget to ensure you’re only paying for verified, qualified leads — not wasted clicks.

We help you achieve better cost efficiency and long-term ROI with real-time spend tracking and transparent reporting.

Review solicitation

Your online reputation drives trust and clicks. Adwenza helps you collect, manage, and display customer reviews that strengthen your credibility and boost your LSA ranking. More verified reviews mean more visibility, more leads, and more conversions.

Custom reporting

Track your campaign’s performance with fully customized reports that highlight lead volume, cost per lead, ROI, and call tracking data. We make it easy to understand what’s working — and how to scale it.

Dedicated local marketing expert

Every Adwenza client is paired with a dedicated local marketing specialist who knows your business, your area, and your audience. You’ll get personalized guidance, proactive communication, and ongoing optimization to ensure sustained local growth.

Geographic targeting

Target the right customers, right where they are. Adwenza uses advanced geo-targeting strategies to ensure your ads reach high-value leads within your exact service areas — driving more local inquiries, bookings, and conversions.

And More

Learn more about what our Google Local Services Ads include in this video:

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challenge

Generate qualified leads from a Particular location where they situated

Approach

150%

iNCREASE APPOINTMENTS YEAR OVER YEAR

challenge

Decrease the Cost Per Conversion after so Much Spend

Approach

220%

Decrease the Cost Per Conversion & increase Revenue

challenge

Increase the Average Order value
(AOV)

Approach

400%

Increase AOV 400 to 600 & Increase Revenue by

Your search for Google LSA services ends here

When your business partners with Adwenza, you gain more than ad management — you gain a growth-focused digital partner.

Reclaim your workday

Free up your time and focus on running your business while our dedicated Adwenza team — including your personal account manager, Google LSA specialist, and PPC experts — handles your entire campaign strategy and optimization from start to finish.

Grow your bottom-line

Turn more leads into loyal customers with conversion-focused Google LSA management designed to deliver measurable business growth. From generating leads to closing sales, we align every campaign with your marketing objectives.

Accelerate your ROI

Drive more qualified leads and revenue through data-backed Local Services Ads strategies built to perform. Our award-winning team uses smart automation and audience insights to help your business grow faster and more efficiently.

Streamline your strategy

Want to do more with your digital marketing? Adwenza is a full-service agency offering tailored solutions in PPC, SEO, web design, and programmatic advertising — helping you create a seamless, high-performing digital presence across every platform.

Solving key challenges for businesses

Unlock up to 25% Higher Marketing ROI with Adwenza’s Award-Winning PPC Experts

Google Local Services Ads — Application Process and Guidelines

If you’re ready to start using Google Local Services ads, here are five steps you can take to get started. And remember — when you partner with Adwenza, we’ll guide you through every step of the process, from ad creation to ongoing monitoring and optimization.

Confirm your eligibility

Before getting started, you’ll need to ensure your business qualifies for Google Local Services Ads. This program is available only to specific industries and select locations.

You can verify your eligibility on Google’s Local Services signup page. Once your eligibility is confirmed, you’ll be ready to move on to the next step.

Create a business profile

The next step is to set up your Google Local Services business profile. This is a crucial part of your ad setup because it determines where and how your ad appears in search results. Adwenza will help you apply, set up, and fully optimize your profile for maximum visibility.

Your profile decides which jobs match your Local Services Ads. Be clear and honest about the services you offer so your ads appear only to users actively looking for what you provide. Misleading information can waste ad spend by attracting irrelevant leads.

You should also define the service areas where you want to generate leads. For example, if your business serves only a 15-mile radius, specify that to avoid paying for leads outside your coverage area.

Additionally, you can adjust details such as your weekly budget, business hours, service types, and job categories directly within your profile for greater control and performance.

Add your license and insurance details

Google only approves verified and legitimate businesses for Local Services Ads, so you’ll need to upload your active license and insurance documents to your profile. Make sure all information is accurate, valid, and up to date.

You’ll also need to include your general liability insurance details. As long as your insurance and paperwork are current, Google will approve your business for the Google Guarantee badge, helping you build more trust with potential customers.

Set your budget

Google Local Services Ads function similarly to pay-per-lead (PPL) campaigns. You’ll need to establish a monthly budget that defines how much you want to invest in generating new leads — and you can adjust it anytime based on performance.

Remember, you only pay when a potential customer calls or messages your business directly. Set your budget according to the number of leads you want to attract or the volume your team can handle effectively within a month.

Follow up with leads

Once your ads go live, you’ll begin receiving new leads for your business. It’s crucial to respond quickly and follow up with every potential customer who reaches out. You have three ways to manage leads:

Reply: Send an email or text directly to prospects who contacted your business.

Call: If a customer shares their phone number, follow up with a direct call to convert the lead.

Decline: You can decline irrelevant leads and provide a reason. If your availability changes, you can recover those requests later.

With Adwenza as your Google Local Services Ads partner, you can easily track, manage, and optimize your lead flow, ensuring your ad spend generates the highest-quality results.

FAQs about Google LSA management services

Google LSAs connect your business directly with nearby customers who are actively searching for your services. By appearing at the very top of search results, LSAs help you earn more calls, messages, and booked jobs from verified leads.

Unlike standard PPC ads, LSAs use a pay-per-lead model—you only pay when a customer contacts you, not when they click. This ensures you’re investing in qualified, conversion-ready leads, not just traffic.

Our team handles everything—from application and profile setup to ongoing optimization, bid management, and lead tracking. We ensure your business maintains top visibility and delivers measurable ROI.

No, only specific industries approved by Google (like HVAC, plumbing, real estate, and cleaning) can use LSAs. Adwenza helps confirm your eligibility and ensures your business meets all verification requirements.

You’ll receive full campaign setup, ad optimization, lead tracking, performance reporting, and expert support from a dedicated LSA strategist—so you can focus on running your business while we handle results.

We combine data-driven strategy, transparent reporting, and continuous optimization to help you attract more qualified leads, lower acquisition costs, and grow your local presence with confidence.

Turn Search Into a Revenue Driver With Adwenza’s SEO Marketing Services

Search engine optimization isn’t just about rankings — it’s about real revenue growth. The real question is: how much are you leaving on the table by not using the right strategy?

With Adwenza’s affordable SEO services, we’ve helped Indian and global businesses drive ₹100+ crore in revenue and generate millions of qualified leads using a full-stack SEO approach — including technical SEO audit services, organic SEO services, and international SEO strategies.

Now, we’re ready to help your business:

Expand your reach locally or globally

And more!

Ready to grow with India’s most trusted SEO partner? Request your free proposal — it includes strategy, pricing, and a growth plan tailored to your business.

View all deliverables in our Google LSA packages

Features Lite Pro (Most Popular) Enterprise
Ad Spend Limit $100 – $5,000/month ad spend (paid to networks) $5,000 – $30,000/month ad spend (paid to networks) $30,001+/monthly ad spend (paid to networks)
Initial Optimization $1,200 (First Month’s Management including Campaign Audit) $2,250 (First Month’s Management, including Campaign Audit, Creative Development) $5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost $650 $975 or 15% of spend, whichever is higher $4,500 or 12% of ad spend, whichever is greater
Google PPC Network Yes Yes Yes
Google Local Services Ads No Yes Yes
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) No Yes Yes
Google customer match & audience match No Yes Yes
Google Shopping Management No Yes Yes
3rd Party Audience Targeting No Yes Yes
Account-Based Retargeting No Yes Yes
CRM Pipeline Retargeting No Yes Yes
500+ SMEs behind campaign driving results Yes Yes Yes
Initial campaign development & strategy Yes Yes Yes
Advanced keyword research and selection 2,000 Keywords 10,000 Keywords 10,000 Keywords
Industry analysis Yes Yes Yes
Ad campaign copywriting Yes Yes Yes
Ad copy performance testing Yes Yes Yes
Ongoing keyword development and tweaking Yes Yes Yes
Dynamic keyword insertion into ads Yes Yes Yes
Google analytics integration & goal tracking Yes Yes Yes
Strategic bid management Yes Yes Yes
PPC account settings monitoring (Ex. Geotargeting) Yes Yes Yes
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) Yes Yes Yes
Up to two personal consultations per month Yes Yes Yes
Monitoring clicks, conversions and click fraud activity Yes Yes Yes
Setup and management of rule based bidding Yes Yes Yes
International PPC campaign management (Addtl. fees may apply) Yes Yes Yes
Setup of 1 FunnelsFX Landing Page template No Yes Yes
Display Ad Creatives (One Time) One Time: 2 sets rapid display ads – 16 ads total (8 images per set) One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Monthly performance & analysis reporting Yes Yes Yes
Website conversion analysis reporting No Yes Yes
Omni-channel customer journey tracking and reporting No Yes Yes
Federated Ad CLID Pool for tracking calls to specific paid ad campaign Shared pool (Up to 25 concurrent Paid Advertising visitors) Shared pool (Up to 25 concurrent Paid Advertising visitors) Shared pool (Up to 25 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart Bidding Shared pool (Up to 25 concurrent Paid Advertising visitors) Shared pool (Up to 25 concurrent Paid Advertising visitors) Shared pool (Up to 25 concurrent Paid Advertising visitors)
Social Media Advertising $975/month $975/month $975/month
Landing page performance testing $1,800/month $1,800/month $1,800/month
Website conversion analysis implementation By Quote By Quote By Quote
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