The server files affecting your SEO
Behind every website are critical server files — like .htaccess, robots.txt, and sitemap.xml — that determine how search engines access, crawl, and index your content. If these files aren’t configured correctly, your rankings can suffer. That’s why Adwenza prioritizes technical SEO file audits as part of our services.
.htaccess: This configuration file lets you control how search engines and users interact with your site. It can be used to manage redirects, restrict or allow access, and handle custom error pages. A properly set up .htaccess file helps improve site performance and maintain SEO integrity.
robots.txt: The robots.txt file guides search engine crawlers on which parts of your site to index — and which to avoid. Incorrect setup can block important pages or waste crawl budget on irrelevant ones. We ensure your file is structured correctly to maximize visibility without exposing sensitive areas.
Sitemap: A well-optimized sitemap.xml ensures that search engines can easily discover and index your content. It also provides a roadmap of your site hierarchy, making it easier for crawlers to prioritize important pages while improving user navigation.
Additional server configuration factors
Elements like HTTP headers, 404 error handling, redirects, and page speed also play a crucial role in technical SEO. At Adwenza, we review and optimize these settings to ensure your site is accessible, user-friendly, and search-engine ready.
By fixing and optimizing server files, we help your site achieve stronger indexing, faster load times, and better rankings.