Daawat

A basmati rice brand with a campaign centred on shared meals and celebrations across Europe.

01
Objectives
- Build awareness of Daawat basmati rice among audiences in Europe.
- Use shared meals and celebrations to give people a reason to remember the brand.
- Support audience growth on Instagram alongside the Meta Ads and YouTube campaign.
02
Challenges
- Make a familiar pantry product stand out in a fast-moving feed.
- Keep the campaign recognisable across platforms and ad formats.
- Show how audience activity changed alongside paid campaign delivery.
03
Solutions
- Put the product in the context of a celebration through “Tradition in Every Celebration.”
- Use the food, occasion and Daawat packaging as recurring elements across the creative.
- Present the Instagram activity and campaign reports together so readers can review both.