GoFitness · Websites Case Study | Adwenza
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Case study 02 / Websites

From product discovery to purchase.

GoFitness logoNutrition & ecommerce
Switzerland
GoFitness website banner showing its branded protein snack selection.Client websitegofitness-nutrition.com

A storefront built around product choice, visual merchandising and a clearer ecommerce journey.

Client
GoFitness
Discipline
Websites
Industry
Nutrition & ecommerce
Market
Switzerland
Experience focus
01Product discovery
02Ecommerce experience
03Purchase journey

Experience focus · no performance uplift claimed

01 / The business context

Every project starts
with a business ambition.

A storefront built around product choice, visual merchandising and a clearer ecommerce journey. The original supplied design is available below for a closer look.

02 / Project focus

Three things that matter.

  1. Product discovery

    Present the offering in a way the customer can scan and understand.

  2. Ecommerce experience

    Make the information hierarchy support the customer’s decision.

  3. Purchase journey

    Keep the next step connected to the purpose of the website.

03 / The experience

The design.
Up close.

Inspect the original supplied design, not only the presentation cover.

1 / 1 records
Design showcase · capture date not supplied
GoFitness · Original supplied website design
Scroll inside to inspect the complete page, or expand the image.
Focus 1Product discovery
Focus 2Ecommerce experience
Focus 3Purchase journey

How to read this: The cover provides brand context. Inspect the original supplied design below for the project record. The source does not establish historical performance or authorship of later website changes. Original capture dates and implementation specifications were not supplied.

04 / The takeaway

A journey with a clear purpose.

This is a design and experience showcase. The original supplied website image is the evidence; no conversion-rate lift, revenue increase or speed score is claimed without supporting measurements.
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