GoFitness Nutrition · Google Ads Case Study | Adwenza
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Case study 07 / Google Ads

Nutrition retail, viewed through the numbers.

GoFitness Nutrition logoNutrition & ecommerce
Switzerland
GoFitness website banner showing its branded protein snack selection.Client websitegofitness-nutrition.com

A multi-year Google Ads record for nutrition ecommerce, with currencies and reporting windows kept separate.

Client
GoFitness Nutrition
Discipline
Google Ads
Industry
Nutrition & ecommerce
Market
Switzerland
Performance snapshot
4.86KRecorded conversions
CHF 362KConversion value
CHF 114KAdvertising spend

Headline figures: Q4 2021–Q2 2025 overview. Platform-reported; not a guarantee of future results.

01 / The business context

Every project starts
with a business ambition.

The nutrition category brings many product choices into one storefront. This project pairs the supplied ecommerce presentation with the account evidence behind its paid acquisition.

02 / Project focus

Three things that matter.

  1. Commercial focus

    Nutrition-product purchases in the Swiss market.

  2. Account focus

    Google Ads reporting organised around conversions and conversion value.

  3. Measurement focus

    Keep the CHF overview separate from the EUR rolling-window report.

03 / The supporting record

The work.
With the receipts.

Choose a record. Read its date range, inspect the screenshot and see the corresponding figures.

1 / 6 records
Q4 2021 – Q2 2025 · Overview
GoFitness Nutrition Switzerland Google Ads multi-year overview
Ad spendCHF 114K
Conversions4.86K
Cost per conversionCHF 23.45
Conversion valueCHF 362K
Evidence scopeMulti-year overview
CurrencyCHF

How to read this: The CHF annual series excludes the separate EUR rolling-window screen. 2025 is partial through 12 June. Read the dashboard cards and account totals, not the decorative “1300+ Conversion (Lead)” headline on the overview artwork. Dashboard conversions and conversion value should not be treated as independently verified orders or net revenue.

04 / The takeaway

What the numbers tell us.

The multi-year overview shows 4.86K conversions and CHF 362K in conversion value. The euro-denominated report covers a different rolling window and is presented as a separate record, not added to the CHF total.
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