Wylde Grey · Google Ads + SEO Case Study | Adwenza
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Case study 01 / Google Ads + SEO

Beauty discovery, from paid search to organic.

Wylde Grey logoBeauty & ecommerce
United States
Wylde Grey website banner: curated beauty essentials.Client websitewyldegrey.com

One brand-level view of the supplied Google Ads performance and organic-search evidence for a beauty ecommerce business.

Client
Wylde Grey
Discipline
Google Ads + SEO
Industry
Beauty & ecommerce
Market
United States
Performance snapshot
3.88×Reported Google Ads ROAS
483Recorded ad conversions
356KSupplied SEO impressions

Headline figures: 21 Apr–03 Sep 2026. Platform-reported; not a guarantee of future results.

01 / The business context

Every project starts
with a business ambition.

Paid and organic search answer different questions. The supplied records are kept in one brand story, while advertising conversions remain separate from Search Console clicks, impressions and position.

02 / Project focus

Three things that matter.

  1. Commercial focus

    Beauty-product sales and storefront discovery, not clicks alone.

  2. Measurement focus

    Read Google Ads conversion value separately from Search Console visibility.

  3. Review focus

    Inspect each supplied reporting period and its qualification before comparing results.

03 / The supporting record

The work.
With the receipts.

Choose a record. Read its date range, inspect the screenshot and see the corresponding figures.

1 / 8 records
Google Ads · 21 Apr – 03 Sep 2026 · Account overview
Wylde Grey Google Ads ecommerce account overview
Ad spend$9.15K
Purchases / conversions483
Conversion value$35.5K
Actual ROAS3.88×
Evidence scopeAccount overview
MarketUnited States

Google Ads conversions by conversion time

June, July and August 2026 only. The partial April–May period is excluded. These are attributed conversions, not independently verified orders.

How to read this: May begins on 21 April and is a partial period. ROAS uses the value displayed in the supplied dashboard. June, July and August use conversions and conversion value by conversion time. Displayed Actual ROAS uses a different attribution basis; do not recalculate it from those columns. Conversions are not independently verified unique orders. The supplied screenshots identify Beauty Products while the project group is Wylde Grey. Exact custom-range endpoints are not visible, so no year-over-year percentage is claimed.

04 / The takeaway

What the numbers tell us.

The Google Ads account overview reports 483 conversions and $35.5K in conversion value against $9.15K of spend, with displayed ROAS of 3.88×. Separately, the supplied 2026 Search Console view reports 1.6K clicks, 356K impressions and average position 7.1. Neither source is presented as independently verified profit or unique orders.
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