Beauty discovery, from paid search to organic.
Beauty & ecommerceUnited States
One brand-level view of the supplied Google Ads performance and organic-search evidence for a beauty ecommerce business.
- Client
- Wylde Grey
- Discipline
- Google Ads + SEO
- Industry
- Beauty & ecommerce
- Market
- United States
Headline figures: 21 Apr–03 Sep 2026. Platform-reported; not a guarantee of future results.
Every project starts
with a business ambition.
Paid and organic search answer different questions. The supplied records are kept in one brand story, while advertising conversions remain separate from Search Console clicks, impressions and position.
Three things that matter.
Commercial focus
Beauty-product sales and storefront discovery, not clicks alone.
Measurement focus
Read Google Ads conversion value separately from Search Console visibility.
Review focus
Inspect each supplied reporting period and its qualification before comparing results.
The work.
With the receipts.
Choose a record. Read its date range, inspect the screenshot and see the corresponding figures.

Google Ads conversions by conversion time
June, July and August 2026 only. The partial April–May period is excluded. These are attributed conversions, not independently verified orders.
How to read this: May begins on 21 April and is a partial period. ROAS uses the value displayed in the supplied dashboard. June, July and August use conversions and conversion value by conversion time. Displayed Actual ROAS uses a different attribution basis; do not recalculate it from those columns. Conversions are not independently verified unique orders. The supplied screenshots identify Beauty Products while the project group is Wylde Grey. Exact custom-range endpoints are not visible, so no year-over-year percentage is claimed.
What the numbers tell us.
Let’s make your
next move matter.
Tell us the outcome you need. We’ll help you find the right mix of channels, creative and measurement.
your project↗
